Sony, the Champions League sponsor, has recently released a new advert Stateside in which football takes centre stage as the butt of the joke as Sony look to grow their brand.

Without blowing anything out of proportion, it’s only a TV ad, but the idea that Sony feel that Americans will connect with soccer being ridiculed is a point worth noting. We hear so much about how hard the MLS are working to improve soccer’s reputation in America, but this ad suggests that soccer is still c