SET Max is Sony Entertainment Television Network's channel that provides its viewers a mix of Hindi Movies and cricket. It is the only channel in India that has successfully run with a dual positioning where in it brings two of the greatest passions of India along with the spice of entertaining Extraaa Shots and Extraaa Innings. Among Hindi movie channels it competes mainly with Zee Cinema and STAR Gold in India. SET Max has been known for its biggest blockbusters and an extensive lib