The Wall Street Journal reports:

In the era of the 52-inch plasma television set, marketers at Sprint Nextel Corp. are banking on football fans to seek out a decidedly smaller viewing experience.

For the first time Thursday, a National Football League game -- the Cleveland Browns vs. the Denver Broncos -- will be broadcast on Sprint mobile phones as part of the wireless company's exclusive partnership with the league. That partnership deal is valued at about $500 million over five years.