Indian cricket establishment on Friday hit back at Gilchrist for questioning Sachin Tendulkar’s honesty during the ‘Monkeygate’ scandal earlier this year, saying the former Australian vice-captain’s uncharitable remarks were only a marketing gimmick to sale his book.

In his autobiography ‘True Colours’ to be released next week, Gilchrist has hinted that Tendulkar was a sore loser and questioned his honesty in the racial row involving Harbhajan Singh and And